Aqua Solutions: from minimal lead flow to booked 3 months out
Aqua Solutions has been a PA Digital Studio client since 2021. They came to us running on a badly-coded template site built by a regional provider whose real business model was running Google Ads on their behalf. Our 2021 site replaced it and ranked them organically fast enough that they were able to shut down the paid ad spend entirely. In 2026 we rebuilt the site again on a newer local SEO system. Today the company dominates a 50-mile service radius around Greenville, has expanded the crew, has gotten pickier about which jobs to take, and passes the least-convenient leads to other providers because the calendar is full.
Outcomes
The numbers that matter to a contractor
3 months
Booked out
50 mi
Service-radius dominance
70+
Five-star Google reviews
Overflow
Excess leads passed to vetted providers
Outcomes are reported by the business owner and verified against public Google Business Profile review counts and the live booking calendar. Numbers reflect status as of spring 2026 and are not a guarantee of similar results for other businesses.
The relationship
A five-year arc, not a one-month sprint
2021 (the takeover)
Aqua came to us paying a regional provider for a poorly-coded template site whose real purpose was running Google Ads in the background. We rebuilt the site from scratch and locked in the local SEO foundation. Inside the first year they were ranking organically well enough to turn the Google Ads spend off completely. That's when the math started working.
2026 (the refresh)
Five years in, we rebuilt the site again on a newer system designed around our current local SEO playbook (city pages with real project proof, FAQ-rich schema, GBP-tied review velocity, faster deploy stack). The results were almost immediate. The 50-mile dominance held and grew, the crew expanded, the calendar filled, and the overflow leads now go to vetted providers rather than getting lost.
Why this matters
Most contractors think of marketing in monthly increments. Aqua's results came from compounding the same system over five years with two strategic rebuilds at the right moments. That's the difference between buying ads (which stops working the day you stop paying) and owning a local SEO system (which keeps paying you back).
Map-pack visibility
Greenville, Mercer, Meadville, and beyond
Aqua Solutions now ranks in the top three of the local map pack across most of its service radius for high-intent queries like "basement waterproofing near me," "foundation repair," and "sump pump installation." The grid images below were captured before and after the rebuild and review-velocity work.
- Per-service grid tracking (waterproofing, foundation repair, sump pump, crawl space, wall anchors), not a single blended grid.
- Before-and-after captured for the same keywords, same coordinates, same radius, so movement is comparable rather than visual-only.
- Review velocity holds the lead. Continuous post-job review requests keep the GBP fresher than competitors.
Before
After
What we actually did
Five interventions that compounded
- 1
Rebuilt the site for conversion
Replaced the legacy site with a Next.js build focused on multi-step lead qualification (issue type, severity, town), visible licensing (PA163438, OH L01157), warranty/financing trust blocks, and same-day estimate CTAs.
- 2
Service-line and city-page architecture
Created dedicated pages for basement waterproofing, foundation repair, sump pump installation, crawl space encapsulation, and wall anchors, each crossed with town pages for Greenville, Mercer, Meadville, Sharpsville, Sandy Lake, Hermitage, Sharon, Grove City, New Castle, and more.
- 3
GBP optimization and review velocity
Reorganized Google Business Profile categories and services to match site taxonomy, set up a post-job review request loop, and got the profile past 70 five-star reviews with weekly GBP posts highlighting completed jobs by town.
- 4
Photo gallery and project proof at scale
Shipped a 16-photo job gallery, then set up a recurring pipeline that pulls completed-job captions from the Aqua Facebook page and turns them into GBP posts, gallery entries, and city-page proof blocks.
- 5
Analytics and attribution
Linked GA4 to Search Console, instrumented form events and click-to-call, and tied GBP traffic to landing pages with UTM tagging so map-pack ROI is visible separately from organic and direct.
Selected reviews
What customers say after the job is done
“Came out same-week, found the actual source of the leak the last guy missed, and gave us a clear written quote.”
“Crew was on time, cleaned up after themselves, and the basement has been dry through three storms now.”
“Honest about what we needed and what we didn't. Saved us thousands compared to the quote we got from a national.”
Quotes are paraphrased composites of public Google reviews and are used here for layout. Full review text is visible on the live Aqua Solutions Google Business Profile.
Want results like Aqua Solutions?
We work with a small number of local service businesses in Mercer County and Western PA. If you want a site, a Google Business Profile, and a review system that compound the way Aqua's did, start with a free visibility scan.