Aqua Solutions: from minimal lead flow to booked 3 months out
A Greenville, PA waterproofing contractor came to us with a site that wasn't generating leads and a Google Business Profile that wasn't winning the map pack. We rebuilt both. Today the company is booked roughly three months out, dominates the 50-mile service radius around Greenville, and is having its busiest stretch in five years.
Outcomes
The numbers that matter to a contractor
3 months
Booked out
50 mi
Service-radius dominance
70+
Five-star Google reviews
5 yrs
Busiest stretch in
Outcomes are reported by the business owner and verified against public Google Business Profile review counts and the live booking calendar. Numbers reflect status as of spring 2026 and are not a guarantee of similar results for other businesses.
Map-pack visibility
Greenville, Mercer, Meadville, and beyond
Aqua Solutions now ranks in the top three of the local map pack across most of its service radius for high-intent queries like "basement waterproofing near me," "foundation repair," and "sump pump installation." The grid images below were captured before and after the rebuild and review-velocity work.
- Per-service grid tracking (waterproofing, foundation repair, sump pump, crawl space, wall anchors), not a single blended grid.
- Before-and-after captured for the same keywords, same coordinates, same radius, so movement is comparable rather than visual-only.
- Review velocity holds the lead. Continuous post-job review requests keep the GBP fresher than competitors.
Before
After
What we actually did
Five interventions that compounded
- 1
Rebuilt the site for conversion
Replaced the legacy site with a Next.js build focused on multi-step lead qualification (issue type, severity, town), visible licensing (PA163438, OH L01157), warranty/financing trust blocks, and same-day estimate CTAs.
- 2
Service-line and city-page architecture
Created dedicated pages for basement waterproofing, foundation repair, sump pump installation, crawl space encapsulation, and wall anchors, each crossed with town pages for Greenville, Mercer, Meadville, Sharpsville, Sandy Lake, Hermitage, Sharon, Grove City, New Castle, and more.
- 3
GBP optimization and review velocity
Reorganized Google Business Profile categories and services to match site taxonomy, set up a post-job review request loop, and got the profile past 70 five-star reviews with weekly GBP posts highlighting completed jobs by town.
- 4
Photo gallery and project proof at scale
Shipped a 16-photo job gallery, then set up a recurring pipeline that pulls completed-job captions from the Aqua Facebook page and turns them into GBP posts, gallery entries, and city-page proof blocks.
- 5
Analytics and attribution
Linked GA4 to Search Console, instrumented form events and click-to-call, and tied GBP traffic to landing pages with UTM tagging so map-pack ROI is visible separately from organic and direct.
Selected reviews
What customers say after the job is done
“Came out same-week, found the actual source of the leak the last guy missed, and gave us a clear written quote.”
“Crew was on time, cleaned up after themselves, and the basement has been dry through three storms now.”
“Honest about what we needed and what we didn't. Saved us thousands compared to the quote we got from a national.”
Quotes are paraphrased composites of public Google reviews and are used here for layout. Full review text is visible on the live Aqua Solutions Google Business Profile.
Want results like Aqua Solutions?
We work with a small number of local service businesses in Mercer County and Western PA. If you want a site, a Google Business Profile, and a review system that compound the way Aqua's did, start with a free visibility scan.