SEO Glossary
Plain-English definitions of the local SEO, AI search, and Google Business Profile terms we use with clients. No jargon, no fluff, written for Western PA business owners.
Local SEO
Local Citation (NAP)
A local citation is any place online that lists your business name, address, and phone number (your NAP). Consistent citations across the web are a core trust signal that helps you rank in local search.
Local SEO
Local SEO is the work of getting your business to show up when someone nearby searches for what you sell, both in Google's map pack and in the regular results.
Google Business Profile
Google Business Profile (GBP)
A Google Business Profile is the free Google listing that puts your business on Google Search and Google Maps, with your hours, location, reviews, and photos. For a local business it is the single biggest factor in whether you show up.
Google Map Pack
The Google map pack is the box of three local businesses, shown with a map, that appears at the top of results for local searches. It is also called the local pack or the 3-pack.
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